Rolling out the Alchemy Branding

Branding & Website DesignAlchemy Technology Services Branding

Project Outline

Alchemy is a newly created European Centre of Excellence that provides core systems implementations and consultancy services directly to insurance companies and also works in partnership with software providers and system integrators.

Our vision for the creation the Alchemy logo was to use a dot within the "a" to reflect the alchemical symbol for gold. We used corporate colours and fonts to complete the look. We rolled out the design to promotional materials such as pull up banners, stationery, presentation templates, interior graphics and exterior signage. The Alchemy website design and build promotes a professional, friendly look and feel to this organisation. The website has creative and rich content that gives visitors a youthful feel.