Pharmaton
Together with Walsh PR we developed a uniquely styled newsletter that is produced by Boehringer Ingelheim to promote their Pharmaton product range to Pharmacists. The design and format are based on newspaper broadsheets, so much larger than a standard A4 newsletter but printed on high-quality art paper instead of pulp. The newsletter, Pharmaton News, is a fun and informative approach to promoting the product ranges and has been received very well by the target audience.
